Monthly Archives: April 2008

Big Brand Blogging

Posted By Rob Hahn April 29, 2008, Filed under: Marketing, Real Estate@ 8:27 PM

Should the Big Brands in real estate start blogging? Joel Burslem over at FOREM thinks so: Even with its obvious bias, the blog is actually a fantastic resource for anyone interested in staying on top of the beer wars. Several years ago I worked for Molson, before it became Molson Coors, so the

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Condomania! Wait… That Sounds… Hrm…

Posted By Rob Hahn April 29, 2008, Filed under: Real Estate@ 7:47 PM

If you own a condo, or if you're just interested in the kind of really top-notch writing that is possible on RE.net, head on over to RCG and check out Ardell's post on Condo Reserve Studies.  I own a condo, and I have to say, that was some really good information that I intend to raise with my

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10

Metrics of International Real Estate Business

Posted By Rob Hahn April 25, 2008, Filed under: Marketing, Real Estate@ 7:31 PM

In a recent post, I complained about the dearth of data when it comes to talking about international real estate. Even though I was a bit cheeky, Simon Baker of REA Group actually posted a comment on that with some actual estadistica: For example, around 12% of the traffic to our Australian site

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7

BrandZ Top 100 Brands Released

Posted By Rob Hahn April 24, 2008, Filed under: Marketing, Real Estate@ 7:08 PM

FYI, Millward Brown released their annual Top 100 Brands report recently with some interesting findings for the brand marketer. You can see the report here (PDF). For our purposes, however, let me limit the observation to this question: Guess what industry is wholly absent from the Top 100

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Spartans and Redfineans

Posted By Rob Hahn April 24, 2008, Filed under: Real Estate@ 12:53 AM

As most denizens of the Re.net know, there was a recent kettlestorm (tempest in a teapot) around some mean and nasty things said by some blogger at Redfin. Glenn Kelman, the CEO of Redfin, took immediate action and posted an eloquent appeal for harmony and peace. Glenn -- you're a class act, and

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Renting vs. Buying — Zillow Wiki Swings and Misses

Posted By Rob Hahn April 24, 2008, Filed under: Marketing, Real Estate@ 12:50 AM

In commercial real estate, there is a standard analysis that brokers conduct: the Lease-Buy analysis. It is meant to show the client the financial impact of leasing space vs. buying the building outright. For whatever reason, this is not a standard analysis that residential agents conduct on behalf

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8

Move Toward Simplicity

Posted By Rob Hahn April 22, 2008, Filed under: Marketing, Real Estate@ 10:34 PM

Achtung, der Marketingspezialisten! I'm not sure how many others have picked up on this, but I really think there's something afoot. The zeitgeist has shifted. There is a palpable and noticeable move towards simplicity, towards manual labor, and away from "high-tech" and complexity. Just in the

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1

Por Favor, Estadistica

Posted By Rob Hahn April 22, 2008, Filed under: Marketing, Real Estate@ 9:02 PM

You know what I'd love to see when international real estate companies make grand pronouncements about globalization and its effects on local real estate? Numbers. Joel Burslem profiled REA Group over at FOREM, and this passage jumped out at me: Bottom line however, his advice to agents to begin

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5

Happy Tax Freedom Day!

Posted By Rob Hahn April 22, 2008, Filed under: Miscellaneous@ 3:32 PM

April 23rd is finally here.  Happy Tax Freedom day to you

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Washington Post and Assumptions

Posted By Rob Hahn April 21, 2008, Filed under: Media, Real Estate@ 11:30 PM

Inman News has a very interesting... I guess one would have to call it an Op/Ed or News Analysis on the Washington Post's story on HUD Secretary Jackson's last day: An article in last Sunday's Post deserves credit for attempting to go beyond the allegations of cronyism that forced Jackson to

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