Home Real Estate Salacious Sells!

Salacious Sells!

150
2
SHARE

Well, at least, it attracts interest.  Joe Ferrara alerts us to some… ahem… sexy ads related to real estate (safe for work).  Go check it out.  To be fair, most of those are ads for hotels which… I guess is real estate… sorta….

But one of them is for a condo project in Manhattan called the District.  Lots of sexy photos.

Joe asks whether these sexy ads help sell the property.

I’m going to guess, No.  But they do help draw attention to the ad. 🙂  And sometimes, that’s all that an ad has to do.

I personally think some of those images go over the line in sex appeal and make it evident that they are appealing to our Lust, which is counterproductive.  I did, however, enjoy looking at the ads. 🙂

-rsh

SHARE
Previous articleMore on Integrative Moves
Next articleScrew Cyberdoormen; I Want Armed Doormen
Rob Hahn
Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

2 COMMENTS

  1. According to the experts, to be effective, sexy ads should have something to do with what you are selling– lingerie, perfume—though you would never know it from godaddy.com . Their Super Bowl ads did increase their market share and it held up( in a manner of speaking)and I can’t make the connection between lose spaghetti straps and a domain name.

    I think these ads are trying to sell a “lifestyle” . They are saying “If you are young, sexy, & hip this is where you should be living– with other young, sexy and hip folks.”

    Plus, the ads do get some free press and blog coverage.

  2. According to the experts, to be effective, sexy ads should have something to do with what you are selling– lingerie, perfume—though you would never know it from godaddy.com . Their Super Bowl ads did increase their market share and it held up( in a manner of speaking)and I can’t make the connection between lose spaghetti straps and a domain name.

    I think these ads are trying to sell a “lifestyle” . They are saying “If you are young, sexy, & hip this is where you should be living– with other young, sexy and hip folks.”

    Plus, the ads do get some free press and blog coverage.

Comments are closed.