Comments on: Salacious Sells! http://www.notorious-rob.com/2008/03/28/salacious-sells/?utm_source=rss&utm_medium=rss&utm_campaign=rss On Marketing, Technology, and Real Estate Sun, 14 Mar 2010 08:36:51 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: jf.sellsius http://www.notorious-rob.com/2008/03/28/salacious-sells/comment-page-1/#comment-187 jf.sellsius Sun, 30 Mar 2008 22:16:18 +0000 http://robhahn.wordpress.com/?p=94#comment-187 According to the experts, to be effective, sexy ads should have something to do with what you are selling-- lingerie, perfume---though you would never know it from godaddy.com . Their Super Bowl ads did increase their market share and it held up( in a manner of speaking)and I can't make the connection between lose spaghetti straps and a domain name. I think these ads are trying to sell a "lifestyle" . They are saying "If you are young, sexy, & hip this is where you should be living-- with other young, sexy and hip folks." Plus, the ads do get some free press and blog coverage. According to the experts, to be effective, sexy ads should have something to do with what you are selling– lingerie, perfume—though you would never know it from godaddy.com . Their Super Bowl ads did increase their market share and it held up( in a manner of speaking)and I can’t make the connection between lose spaghetti straps and a domain name.

I think these ads are trying to sell a “lifestyle” . They are saying “If you are young, sexy, & hip this is where you should be living– with other young, sexy and hip folks.”

Plus, the ads do get some free press and blog coverage.

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