I could, theoretically, go on for a few thousand words on this topic. What should a real estate website look like? What should it provide visitors? What design, what usability, what philosophy should it embrace?
I could do that, yes.
Or I could just tell you to go see this.
Seriously, Redfin is doing some incredibly great work. Trulia and Zillow get the lion’s share of the attention in our industry, but I take my hat off to Redfin. And folks commanding far more respect seem to agree.
I urge my friends at Realogy to buy Redfin now, before the price goes up any further. They understand how a real estate website should be done. The Big Guy that buys up the talent at Redfin will have made an extremely worthwhile investment — assuming you can hold on to all that talent.