Monthly Archives: March 2008

Salacious Sells!

Posted By Rob Hahn March 28, 2008, Filed under: Marketing@ 12:17 PM

Well, at least, it attracts interest.  Joe Ferrara alerts us to some... ahem... sexy ads related to real estate (safe for work).  Go check it out.  To be fair, most of those are ads for hotels which... I guess is real estate... sorta.... But one of them is for a condo project in Manhattan

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More on Integrative Moves

Posted By Rob Hahn March 26, 2008, Filed under: Marketing, Real Estate@ 11:27 PM

A while back, I'm afraid I bashed the hell out of MoveSmart.org -- a seemingly well-meaning website that wants to practice something called "integrative moves". I have learned more about what that might mean through this post on Stuff White People Like: White people like to live in these

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MLS, Cluetrain, and Social Web – One Step At A Time, Gingerly

Posted By Rob Hahn March 26, 2008, Filed under: Marketing, Real Estate@ 11:27 PM

A reader of Dustin's sent him an email that both were kind enough to allow to be published at 4realz. The reader, a member of a MLS committee, raises some very interesting and very important questions provoked by the discussion on Cluetrain marketing in real estate between Dustin and myself. Read

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More on Proofs, ROI, and Web 2.0

Posted By Rob Hahn March 25, 2008, Filed under: Marketing, Real Estate@ 7:49 PM

Ben Martin at Agent Genius(an excellent site that I have now added to my RSS reader) has posted a trenchant response to my earlier post on proof in Web 2.0 type of activities. He takes issue, it seems, with a few things, confessing himself further and further befuddled by the dialogue. First,

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I Hate to Beat Up On NAR But…

Posted By Rob Hahn March 25, 2008, Filed under: Marketing, Real Estate@ 7:48 PM

Really, I have no axe to grind against the National Association of Realtors. I suspect that I would like most of the individuals who work there, and I admire them for many things. The Center for Realtor Technology is a good example of things I admire about NAR. But they make it so easy to beat

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Got Proof?

Posted By Rob Hahn March 24, 2008, Filed under: Marketing, Real Estate@ 5:00 PM

I think Pat Kitano at TransparentRE is one of those guys who has brilliant and useful insights to anyone interested in exploring what Real Estate 2.0 might look like.  And despite disagreeing with him on a specific thing here or there in the past, I continue to think his blog is valuable and his

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Getting On the Cluetrain, No. 2: Value of Expertise

Posted By Rob Hahn March 20, 2008, Filed under: Marketing, Real Estate@ 7:03 PM

In part one of this series, exploring the implications of the Cluetrain Manifesto on the real estate industry, I focused on the basic concept behind the Cluetrain: that markets are conversations, and in the Internet age, authenticity and honesty is absolutely indispensable. In this part, I'd like

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On Biz 2.0: Super Real Estate Companies

Posted By Rob Hahn March 19, 2008, Filed under: Real Estate@ 11:00 PM

Mike Farmer at Bloodhound has an inspirational and thought-provoking post up on what he calls a "Biz 2.0: Super Real Estate Company" would look like. Read the whole thing; it's long, but worth the time. By now, readers of this blog know that I am entirely simpatico to Mike's call for a new

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A Ruling on the Craiglist Case

Posted By Rob Hahn March 18, 2008, Filed under: Real Estate@ 11:03 AM

Work has been absolutely crushing the past couple of weeks, and blogging has been light out of necessity.  Hopefully, I can get back on schedule next week. But I did want to briefly note that the Seventh Circuit Court of Appeals issued its ruling (PDF) affirming the lower court's decision in

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NAR Jumps Into The Commercial Fray

Posted By Rob Hahn March 10, 2008, Filed under: Real Estate, Technology@ 8:05 PM

This is big news that portends intensely amusing times ahead: A National Association of Realtors tech incubator company has acquired a commercial real estate data exchange company and plans to use its technology to launch a national commercial real estate listing and transaction platform in

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