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Most Powerful Brands in Real Estate?

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I was doing some research at work when I came across something absolutely bizarre.

There is no list anywhere of the most powerful brands in residential real estate.

In commercial, there is such a list, compiled and maintained by Lipsey: Top 25 Commercial Real Estate Brands. (PDF)  Why is there no equivalent in residential real estate, where frankly, brand means a whole lot more?

We do have the RISMedia’s Power Brokers list, but that ranks brokerage companies, not real estate brands.  We have the 25 Most Influential Real Estate Bloggers from Inman.  Inman also has the Top 100 Most Influential Real Estate Leaders. (PDF)

But nothing that ranks the real estate brands themselves that companies like ReMax and Coldwell Banker and such spend hundreds of millions of dollars burnishing.

I smell an opportunity for some marketing firm somewhere.

-rsh

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Rob Hahn
Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.