Home Real Estate A Great Website — Can It Work Here?

A Great Website — Can It Work Here?

128
4
SHARE

I just ran across this fantastic website (h/t Instapundit).  Carlust is such a great name for it as well.

I really like Chris Hafner’s writing style as well — compact, personable, totally on-point.  Great blog writing, IMHO.

It works beautifully for cars.  I know it can’t possibly work as beautifully for houses, since cars are products: thousands of people can share their lust over a particular make/model.  At the same time, I know there is such a thing as Houselust as well.  Some of my former colleagues at Realogy were deeply in the throes of houselust — which might explain why they work at a place like Realogy. 🙂

Curbed does a fair job of houselust, actually, but it would be a really interesting RE.net experiment for someone to setup a Houselust.com blog and invite a bunch of people to post photos and commentary on a particularly beautiful house.  Like, say Falling Water:

For that matter, can you imagine doing a listing like a post on Carlust?  What would that look like….

-rsh

SHARE
Previous articleAnyone a Betting Man?
Next articleValue of Brokerage
Rob Hahn
Managing Partner of 7DS Associates, and the grand poobah of this here blog. Once called "a revolutionary in a really nice suit", people often wonder what I do for a living because I have the temerity to not talk about my clients and my work for clients. Suffice to say that I do strategy work for some of the largest organizations and companies in real estate, as well as some of the smallest startups and agent teams, but usually only on projects that interest me with big implications for reforming this wonderful, crazy, lovable yet frustrating real estate industry of ours.

4 COMMENTS

  1. My pet project blog is called Denver Modern Homes. It’s essentially house lust.

    The idea is to network with RE Agents by letting them post their modern homes listings. I also go out and take pictures of all sorts of modern architecture around Denver. Readers are now sending me stuff as well.

    The next step is to recruit architects and interior designers to contribute. For me, blogging is all about increasing your sphere of influence.

  2. My pet project blog is called Denver Modern Homes. It’s essentially house lust.

    The idea is to network with RE Agents by letting them post their modern homes listings. I also go out and take pictures of all sorts of modern architecture around Denver. Readers are now sending me stuff as well.

    The next step is to recruit architects and interior designers to contribute. For me, blogging is all about increasing your sphere of influence.

  3. Todd –

    Cool site. 🙂 I rather think you need to increase the amount of stuff on houses/buildings that aren’t for sale. Otherwise, the site will look like just a marketing shtick.

    What might work well is to do fairly detailed lust-driven posts about a particular house or building, something emblematic, something architecturally significant, and then have a way to associate listings with such articles. Something like “Find Houses Like This One For Sale” on the sidebar as an ad.

    That would clearly identify to visitors/readers that the content is just pure houselust, while the ads might help them fufill their own houselust.

    Just a thought!

    -rsh

  4. Todd –

    Cool site. 🙂 I rather think you need to increase the amount of stuff on houses/buildings that aren’t for sale. Otherwise, the site will look like just a marketing shtick.

    What might work well is to do fairly detailed lust-driven posts about a particular house or building, something emblematic, something architecturally significant, and then have a way to associate listings with such articles. Something like “Find Houses Like This One For Sale” on the sidebar as an ad.

    That would clearly identify to visitors/readers that the content is just pure houselust, while the ads might help them fufill their own houselust.

    Just a thought!

    -rsh

Comments are closed.