Monthly Archives: February 2008

Absolutely Brilliant

Posted By Rob Hahn February 29, 2008, Filed under: Marketing, Real Estate@ 9:58 AM

Kudos to Trulia for this: Trulia Voices is one of the most popular parts of our site. Our rapidly growing community has done a great job asking and answering real estate questions. Today, we’re excited to announce the release of our RSS feed widget for your Trulia Voices Answers. You’ll now

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Value of Brokerage

Posted By Rob Hahn February 29, 2008, Filed under: Real Estate@ 9:49 AM

Redfin has one of the best corporate blogs not just in real estate, but in...well, business.  Posts like this are the reason why.  Glenn Kelman takes the Freakonomics guys to task (gently, as is his wont) for relying on bad sample set to conclude that brokers have little to no value. Stephen

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A Great Website — Can It Work Here?

Posted By Rob Hahn February 29, 2008, Filed under: Marketing, Real Estate@ 8:56 AM

I just ran across this fantastic website (h/t Instapundit).  Carlust is such a great name for it as well. I really like Chris Hafner's writing style as well -- compact, personable, totally on-point.  Great blog writing, IMHO. It works beautifully for cars.  I know it can't possibly work as

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4

Anyone a Betting Man?

Posted By Rob Hahn February 28, 2008, Filed under: Real Estate, Technology@ 11:17 PM

Now, this is good news from NAR: The integrity of data is a foundation to the orderly Real Estate market. The Real Estate Transaction Standards (RETS) provides a vendor neutral, secure approach to exchanging listing information between the broker and the MLS. In order to ensure that the goal of

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4

A Development to Watch

Posted By Rob Hahn February 28, 2008, Filed under: Real Estate@ 10:00 PM

From the invaluable Calculated Risks blog, Vallejo Close to Bankruptcy Filing: Vallejo, a city of 135,000 outside of San Francisco, moved closer to bankruptcy after negotiations with its labor unions collapsed. Bondholders will likely be asked to sacrifice some of their investment if the city

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The Burden of Leadership

Posted By Rob Hahn February 28, 2008, Filed under: Marketing, Real Estate@ 4:53 PM

UPDATE:  I have been asked to take this post down by my colleagues at OnBoard, as they feel there is a conflict of interest inherent in a senior member of the executive team writing critically about a current client.  While I have my thoughts on that, in this case, I will defer to their

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How Do You Compete With WalMart?

Posted By Rob Hahn February 27, 2008, Filed under: Marketing, Real Estate@ 4:01 PM

So I'm trying to put my thoughts on cluetrain real estate together.  And while all those thoughts are swimming around my head, I read this fantastic interview of Alex Chang, CEO of Roost.com, over at 4Realz. Specifically, I read this section: I don’t think it is a stretch to say that the big

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Further Proof that NAR is Out of Touch

Posted By Rob Hahn February 27, 2008, Filed under: Marketing, Real Estate@ 1:55 PM

Thanks to InmanBlog, I learn that there is an ethical dilemma brewing in RE.net.  It appears that NAR has promulgated a new standard This standard falls under Article 12 in the Realtor code, which provides that Realtors "shall be honest and truthful in their real estate communications and shall

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Good Advice from Joe Ferrara

Posted By Rob Hahn February 26, 2008, Filed under: Marketing, Real Estate@ 2:09 PM

Over on Homegain's blog, his new home, Joe Ferrara has a set of excellent advice for real estate agents: As in any profession, you get pigeon-holed, often unflatteringly and marketing yourself becomes an uphill battle to overcome a stereotype. There’s a better way. Elevate yourself to

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Inspiration and… Real Estate?

Posted By Rob Hahn February 26, 2008, Filed under: Marketing, Real Estate@ 11:51 AM

Garr Reynolds, at Presentation Zen, is a must-read blogger/writer/authority on presentations for anyone involved with marketing, communications, or any sort of presentations.  He also has some views that he shares from time to time that are highly relevant to any thinking about marketing. His

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