Monthly Archives: January 2008

IN or OUT? How about Way Out?

Posted By Rob Hahn January 31, 2008, Filed under: Marketing, Real Estate@ 7:20 PM

Marc Grayson has a post up on Real Estate Tomato asking whether bloggers should focus on the IN audience (industry peers) or the OUT audience (consumers). You know what I realized after reading that? If you have to think about IN or OUT, then this might be a good time get way out.  As in, out of

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Occupational Licensing and Capitalism Perfected

Posted By Rob Hahn January 31, 2008, Filed under: Marketing, Real Estate@ 6:58 PM

Once again, Bloodhound has a fantastic post up on a topic that is tangential to much of a theme I've been hammering since I started this blog. Greg Swann tells the story of an unfortunate eBay merchant who is being threatened with legal penalties for "auctioneering without a license". Read the

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Dear NAR: Whatever You’re Doing Ain’t Working

Posted By Rob Hahn January 31, 2008, Filed under: Marketing, Real Estate@ 9:19 AM

Over at TechCrunch, a hugely influential web technology site, there's a profile of Redfin up. The profile itself is pretty bland and content-free. But the comments to that post has some... ah... action in there. For example, here's a "Kerry R": I’m not paying an F-ing real estate agent any

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But… That’s SO Web 1.0!

Posted By Rob Hahn January 30, 2008, Filed under: Marketing, Real Estate@ 10:22 PM

Dan Green over at Bloodhound Blog understands marketing.  Well, I'm sure I'll find some place and time to be a pain in the ass to him to, but he's absolutely on the money with this post: Click-throughs from a search engines are not “leads” and that’s why the NAR statistic is misleading. 

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Tribe Management in Real Estate: Just Don’t.

Posted By Rob Hahn January 30, 2008, Filed under: Marketing, Real Estate@ 6:37 PM

Seth Godin, he of the bald head and brilliant marketing insights, has a new post up talking about how branding is dead, replaced by what he calls 'tribe management': It adds to that the fact that what people really want is the ability to connect to each other, not to companies. So the permission is

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Positive Vibes

Posted By Rob Hahn January 30, 2008, Filed under: Marketing, Real Estate@ 1:59 PM

I realized that my first few posts on this brand new blog have been... a tad negative.  While I certainly have no interest in joining some echo-chamber gabfest about how wonderful technology X is for real estate, and how if we just learned how to connect, really, really connect, then everything

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In Which I Answer Inman’s Question

Posted By Rob Hahn January 29, 2008, Filed under: Real Estate@ 8:05 PM

The Inman blog asks a question: What's interesting is that it points to a need to rebuild some trust between consumers and the real estate industry. Real estate agents even before the downturn suffered a bad image in the minds of consumers, and with emotions flaring in the midst of this housing

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Halstead, Brand Suicide, and Media Companies

Posted By Rob Hahn January 29, 2008, Filed under: Marketing, Real Estate@ 7:31 PM

Over at the Future of Real Estate Marketing blog, Joel Burslem celebrates Halstead's incorporation of New York magazine's neighborhood profiles on their website. But then he goes on to make what I think is an outrageous claim: It also signals to me that more brokers are waking to the reality

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New Model for Real Estate? Let’s Try an Older Idea.

Posted By Rob Hahn January 29, 2008, Filed under: Management, Real Estate@ 10:21 AM

Pat Kitano at Transparent Real Estate has an interesting post speculating on what the future of the real estate industry might look like, by taking a look-see at the finance world. If one subscribes to the idea that a real estate transaction is basically matching capital with opportunity, and that

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One Reason Realtors Will NEVER Get Web 2.0

Posted By Rob Hahn January 29, 2008, Filed under: Marketing, Real Estate@ 3:05 AM

I was on a call earlier today with a client of my employer (who does not authorize this blog, nor have anything whatsoever to do with it -- all opinions are my own, blah, blah and blah) talking about a particular product we carry that could assist them with some of their online marketing efforts.

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