One of the things I missed while finishing up the July Red Dot was this well-done interview of Redfin’s Glenn Kelman in Inman. Andrea Brambila doing her rockstar thing again….
One of the things I missed while finishing up the July Red Dot was this well-done interview of Redfin’s Glenn Kelman in Inman. Andrea Brambila doing her rockstar thing again.
I’m thinking through what Redfin wants to see happen, but one passage in particular caught my attention. At one point, talking about incentives for agents to put the listing in the MLS, Glenn says:
And the question is, given that the listing agent did photograph the house, did talk to the seller, did the work, if we’re going to put someone’s name up there, shouldn’t it be that person’s name? Because we are putting someone’s name up on the website. It just isn’t the listing agent’s name that appears most prominently.
Talking to Sunny, this remains an emotional sore spot for quite a few agents when it comes to the portals. They did the work, they got the listing agreement signed, they paid for the photography–and then there’s some random buyer agent’s name and face next to their listing on a website. It just pisses them off.
I get that, of course, and like I said, I’m processing what this “plain HTML link” proposal ultimately means.
But… in the meantime… it seems to me that at the same time NAR takes up the issue of requiring a link back to the listing broker or agent, NAR should take up the issue of IDX. Specifically, NAR should move the decision to participate in IDX down to each individual subscriber, rather than forcing that decision at the participant brokerage level.
Let me explain.